Attracting Buyers with Smart Pricing

By Monique Walker

Monique Walker has 21 years of experience successfully buying and selling homes in the Phoenix market. She knows the neighborhoods, schools, and the local economy. Monique and her team do all the leg work, keeping you up-to-date with new listings and conditions as they impact the market.

In the ever-evolving world of real estate, understanding how to strategically price your home can make all the difference in attracting potential buyers. Here’s a secret that many might not be aware of: 95% of homebuyers initiate their search online, and they often use specific price increments in their searches.

Buyers commonly look for homes within particular price ranges, often in $25,000 increments. For instance, they might set their budget at $500,000 and search for properties up to $510,000. This means that if you choose to list your home just above these increments, say at $1,000,025, you might miss out on buyers searching for properties under a million.

On the flip side, if you list your home at a million dollars, you open your property up to both those searching for properties just below and those searching up to a million. The goal is to maximize your home’s online visibility to attract as many potential buyers as possible.

Why is this important? Because more visibility leads to more showings, and more showings often result in multiple offers, driving up the final sale price. So, when it comes to pricing your home, keep these online search habits in mind. You want your property to catch the eyes of the most significant number of potential buyers.

If you’re eager to learn more about optimizing your home’s exposure and pricing strategy, don’t hesitate to reach out. I’m here to help and share ideas to ensure your home gets the attention it deserves. Contact me today to start your journey toward a successful home sale.